Even though …. In order to transition to the future, the world needs to understand the history behind the music industry moving into music industry essay mass-market approach with streaming services that prompt a new era of controversy and success. Data Analytics will better serve artists and the audience. The Online Music Industry Research Paper Read More ». What a person will learn in three months about playing a guitar, music industry essay, an average computer user with access to a music making software can reproduce within a day.
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The creation of advanced technology and the introduction of the Internet have evolved the industry radically into a digital streaming revolution. This phenomenon is no longer limiting musicians to send music by mail to DJs, radio stations, or music labels; instead, musicians are connecting with a broader audience by promoting music on other platforms. These platforms allow established artists to release new music quicker and upcoming artists to self-publish in order to get recognized by music industry management. Nevertheless, artists have the opportunity to transform the landscape of music by uploading music to digital platforms such as SoundCloud, Music industry essay, Spotify, Youtube, Vimeo, Tidal, and so much more, music industry essay.
The possibilities for accessing music are endless. In general, technological changes influence the quality of music and shake the consolidation of the music industry to a direct-to-fan marketing approach by creating a medium that allowed music to be available to the masses. The era of music industry essay music transitions into free, ad-supported, and paid subscription services that offer unlimited instant access to music libraries on any device. The digital age of music radically centers on a new dynamic of communication with the interaction of fans to creators, growth in sales, record-breaking promotional tactics, and access to new developments in technology.
In order to transition to the future, the world needs to understand the history behind music industry essay music industry moving into a mass-market approach with streaming services that prompt a new era of controversy and success. The development of the music industry and marketing are intertwined when people gained access to listen to music without necessarily being present for the live performance. The music industry transformed music from a service to a product into a business. Music, mainly produced by record labels, is recorded in a specific format, produced, music industry essay, distributed, and sold to the world. Although, music was associated with cultural and dance ritual events; the 18th century established the simple processes of the music industry by composing and printing music.
In the 19th century, music was still promoted on sheets. Inthe United States tested electronic recording and Columbia and Victor conducted the first records. As ofthe major three record companies are Sony, music industry essay, Universal Music Group, and Warner Brothers. Demand and consumption brought by strong technological as well as scientific innovation serve as the emergence of mass media to distribute products. Marketing emphasizes the importance of a brand, recognizing the needs of the customers, and locating resources to satisfy customers. According to the first step in marketing music from the beginning has tried through their released recordings to satisfy the tastes and wishes of listeners. The consumer presents all of the data and latest music on an electronic device with one click.
The first audio file format prompted digital transfer and mass consumption of music. Napster was a free peer-to-peer file sharing service online but the first multi-billion dollar digital music service was through Apple products known as iTunes in Pandora pioneered personalized online streaming music approach by creating algorithmic technology to figure out with likes which artists you might enjoy. Now, music industry essay, the digital revolution has many music industry essay streaming music options. However, the dominating companies of the digital sphere of music are Spottily and Apple Music. Order custom essay Music Industry Essay Example with free plagiarism report.
The digital revolution has shifted music consumption patterns from albums to playlists. Streaming focuses on the audience wants with a wide selection of non-stop music. According to Jesse Kirshbaummusic is being created and consumed at a higher rate than ever before music industry essay streaming has more than million active users and more than 50 million paying subscribers. InSpottily has solidified its dominance and set the future of music. Originally based in Sweden, Spotify offers all unlimited tracks at one monthly price. The future of Spotify is a big step in marketing music.
The company is predicted to be worth around 25 billion dollars and has more than million active users Parsons, Spotify has mass appeal for accurate engagement targeting and marketing to millennials, music industry essay. YouTube, which has been around for ten years, creates a ubiquitous presence online of revamping the way companies use social media marketing to advertise their products and interact with users, music industry essay. The platform allows recording labels as well as artists to post content whether the content is music videos, lyric videos, or personal interaction videos tour, live videos, etc.
These services, especially Spotify, lead consumers to more discovery of highly valued music by lowering repeat listening and raising new music. Even though streaming music is free to access for users, platforms like Youtube and Spotify create critical concerns for the music industry due to piracy and how to adequately monetize streaming in order for the music industry to receive adequate compensation. The act of protecting digital content in the music industry from unauthorized distribution is a big concern for online music, music industry essay. The industry is reluctant to set a new distribution channel due to fear of losing sales because of online streaming services, which bypasses record companies, and piracy.
Therefore, the development of secure digital music by reliable and effective technology is unsuccessful due to the music being on the public Internet. However, a research study by Pew Research Center assesses how artists and musicians use the Internet. In addition, two-thirds of the respondents declared that the Internet has a big impact on improving the ability to market music and reach fans. The division comes from concern about copyright laws in which 64 percent of all artists think that the copyright owner should have complete music industry essay over their work. However, a majority of the artists say purveyors of art are protected more under copyright regulations than the original creators.
The most intriguing part of the article was that these music industry essay claim that downloading music has not changed the amount of money spent on concerts, CDs, etc. Like many individuals, half of these artists said they could not always tell if music downloaded from the Internet was legal or illegal Madden, Technology and social networking create a whole new marketing mix and communication channel for the music industry. Now, the music industry needs to learn how to music industry essay new channels in marketing such as the web, mobile, music industry essay, and Internet TV. A digital music industry essay applies the same principles of targeting and the significance of music industry essay however, the digital environment increases customer satisfaction due to the difficulty of differentiating from competitors Maattanen, Engagement adds a new element to the marketing mix because artists need to deliver relevant content that is interesting for consumers.
The product is music industry essay digital format; the price becomes lowered for compensation along with one-price subscriptions, and promotion techniques on social media to increase growth. Overall, music-streaming services establish a marketing strategy that uses mass distribution and mass media. The goal is to market to as many people as possible across all demographics. For instance, digital is the growing popularity of more diverse genres and artists in the music industry. Music is offered on a mass-scale that is easily accessible anywhere at any time. People spend way more time on a smartphone, tablet, music industry essay, or computer which means offline marketing is transitioning to be ineffective Digital Media Association, The key concepts in the future of the music industry are the desire for creativity as well as succession and entrepreneurial aspects.
With access to streaming services, music industry essay, the music industry will continue to boom for years to come with strong opportunities utilizing data and new product innovation. Revenues will go back to rights holders and shifting the music industry back to the beginning of ownership. New bundles will occur every year such as with Spotify and Hulu. Smartphones will play a crucial role where technology sensors of location and activities such as running ignite a new world of activating music to these sensors. Therefore, music platforms can know and play specific playlists. Nonetheless, Spotify is in the process of launching EchoNest and wealth of data analytics can create a customization to play music based on whether we are excited, music industry essay, stressed, etc Dredge, Consumers now have the ability to access new tools to interact and have fun with music.
The future is on the horizon music industry essay music is going beyond the play button. Data Analytics will better serve artists and the audience. Engagement will go to a whole other extreme with new systems allowing detailed, timely information that evaluate marketing success. Streaming connects consumers to creators. The next frontier for digital music content is to leverage opportunities for home and car. The smartphone has already been achieved through apps, the Internet, and other platforms, music industry essay. Consumers need new experiences with music; therefore new smart speaker technology or in-car infotainment.
These new ideas will fuel the growth for music consumption and add to music on the go. Music has a global impact with fans that resonate with a life story, relationships, and mood. Inmusic has landed in a new realm of digital media with new advances and software. Therefore, music industry essay, consumers can interact and experience music on a whole new level. Music industry essay platforms have increased exposure to new and old artists through online. Consumers are gaining new listening habits, greater music industry essay, unlimited music with subscriptions, and so much more. The music market can only improve and get better with time.
Technology is continuously evolving and new innovations are an inmate to fuel an exciting future for the digital world. This essay was written by a fellow student. You can use it as an example when writing your own essay or use it as a source, but you need cite it. Explore how the human body functions as one unit in harmony in order to life. Music Industry Essay Example. Free Essays - PhDessay. com, Jul 13, Accessed January 7, music industry essay, comJul The road to successful music recording had not. In the music CD industry, the choice of the efficient marketing policy is one of the crucial factors in the success of the particular brand. It goes without saying, music industry is a youth dominated business.
Music creates huge portions of popular cultures, promoting fashions, make-up, automobiles, popular hangouts. Several strategic relationships exist within the Virgin Group. One of the most recent of these strategic relationships involves its offer to customers of digital and mobile phone services as well. It all started in the mids. Introduction Napster was the first, very innovative music technology application that allowed users to download MP3 from the internet and other peers for free, or at a cost. Napster strongly adapted. Conflicting stories flood the Internet regarding music sales. For every source or stock table showing declining music sales, there is another source showing a graph of increased music sales, music industry essay.
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The relative ease with which new entrants can make music has reduced in a significant way the barriers to entry. It is no longer enough to be a talented musician to succeed in music. It takes business acumen, intelligence and a keen appreciation of subtle changes in consumer tastes and preferences to keep up with the rapid rate of change in this industry. This paper will explore the driving forces in the music industry. It will also look at the strategies used in the development and marketing of music, the challenges to the industry and some potential strategies that can help to overcome these challenges.
The music industry is a very varied establishment. Understandably, music was not an invention in a lab or a unique cultural element in a specific part of the world. Rather, music evolved in different cultures independently leading to very many classes of music. Even within the same cultures, there were songs for each occasion. There were songs of celebrations such as when a child was born or when there was something important in the community, and there were songs for funerals and general mourning. Some communities had songs to accompany work while almost all cultures had singing games for children. In this sense, the evolution of music is a human phenomenon that grew with the technological development of each culture. The emergence of the musician as a career person is also a new development in the world.
Advanced cultures allowed people to specialize in music but they often had another trade to make it possible for them to earn a living. Otherwise, music was a community endeavour where all the people took part in singing and dancing. In last century, mass communication and rapid transit systems made it possible for some people to become career musicians, travelling from town to town to play music for varied audiences. As this art grew in commercial meaning, many other people joined the commercial facets of music to support the careers of popular musicians. The current scope of the music industry is very large. There are still elements of the traditional sense of music where whole communities participate in singing.
This is common in churches and in institutions of worship where the entire audience participates in singing as part of their spiritual expression. There are also songs that families sing such as during birthdays. Lullabies help children go to sleep. Perhaps the most common expression of communal aspects of music is the singing of national anthems, which every country sings during important national functions. Apart from these expressions of music, there is a fully-fledged commercial music industry. This industry packages music as a product and presents it to a paying audience. This paper will concentrate on this type of music. While the list below describes these stakeholders individually, is common for an individual to play more than one role.
Composer: This is the originator of songs, the person writes the actual words of the songs. This role calls for someone well versed in music to understand musical language, and has the gift or skill of writing songs. Their talent gives them this role. It is not strange to find musicians that write their own songs. In fact, many of the talented musicians that songwriters seek start as their own composers. Instrumentalists: This category of stakeholders refers to the people that play musical instruments to accompany music. They have a much-reduced role in recorded music especially because of the use of computer-based instrumentals. However, their role in live music is still intact. They are also in demand by instrumental music enthusiasts.
Producers: These are the professionals managing the music production process. They ensure that all necessary factors of music production come together to produce music. Technical personnel: There is a class of technical personnel necessary for the effective recording of music. They include sound engineers and recording technicians. Their role is to manage the technical factors of music production. Record label companies: Since the advent of the gramophone record, companies came up to profit from the music industry. These companies continue to sign musicians and then support their careers at a fee. In other words, they provide musicians with everything they need to get their music out and then they share the proceeds. Marketing companies: After the production of music, record label companies hand them over to marketing companies to send the music to the market.
Some record label companies own the marketing companies that handle the marketing of the music they produce. Retail distributors: The final important stakeholder in the music industry is the retail distributors. They make copies of the music available to the eventual consumer. The stakeholders above represent the music supply chain where the eventual music gets to the consumer via tangible means, in this case, a disc. Other stakeholders benefit from music such as advertisers, movie producers and television companies. The important thing to note is that the industry is very large and the number of stakeholders is very large depending on the supply chain used to market a particular piece of music.
For instance, there is no role for a record label company if a band or a musician decides to use concerts and music tours as the only way they distribute their music. On the other hand, they will need other people to support their business model. An analysis of the music supply chain reveals the fact that the musician is only a small part of the entire process. The process of commercializing a musical production is a very complex business undertaking that needs more than just the musical skills of an artist to succeed. In the same vein, it is imperative for musicians to have a working knowledge of commercial aspects of the music industry to ensure that they get the most out of their work. There are direct ways and indirect ways that the music industry uses to reach consumers.
Direct ways refer to those that aim at reaching the eventual consumer and hence earn revenue from it. Indirect avenues refer to uses of music where the music forms part of the final product, or accompanies another product before reaching the final consumer. This paper classifies indirect strategies used in the distribution of music as concerts, selling of a music bearing product, and thirdly, internet sales of music. These strategies feature actual transfer of the music from the musician to the end user. Concerts are still a popular method used to earn revenues from music. With the globalization of music, musicians normally have fans in vary vast areas. Many fans of popular musicians have never met of seen their idol performing in person.
This makes concerts a very powerful means of facilitating this interaction. Revenue from concerts comes in different ways depending on the popularity of the musician. For very popular musicians, organizers sell tickets to cover the concert expenses and to pay the artist their performance fees. Some of these organisers use the concerts as a means of making a profit. They bring in a musician to a local fan base, and organize the concert in such as a way that in the end they have a profit from ticket sales. A musician can also use personal resources to organize the concert and make a profit from it. In situations where the musician needs publicity, a concert can also help to raise the required awareness. In this case, the musician may either meet the cost of the concert as part of their marketing fees, and hope to recover their expenses by selling CDs.
A concert is also a good place to sell merchandise products to fans. A musician may arrange to sell t-shirts, jewellery, shoes and other fashion accessories that carry their brand. If well planned, this method can help meet the costs of organizing the concert. The advantage of converts is that they eliminate the risk of piracy. If a musician uses concerts as the exclusive means of distributing music, then there will be no copies of the music to pirate. In the life of the commercial music industry, there has always been a means of conveying music to consumers. While technology has moved from the gramophones to iPods, the principle remains unchanged.
Mass commercialization of music took place when the magnetic tape came into existence. This tape had certain advantages over the gramophone record such as portability. It was possible to carry a number of tapes on a trip using a very tiny carriage space. The walkman was also a revolutionary invention in the development of music. It made music personal. The magnetic tapes introduced the problem of piracy. Magnetic tapes were erasable and easily reproducible. However, the impact of piracy in the era of the magnetic tape was not as serious as the impact of piracy on CD sales. Original tapes had a superior sound quality and there was a sense of prestige in having original tapes.
The output quality of a pirated copy can match the original. CDs are still popular nonetheless as a means of selling music. Outlets for CD sales include local retail stores, bookshops, supermarkets and music stores. In addition, CD sales can form part of the revenue streams for a concert. The internet is a new avenue for the distribution of music. With the development of digital versions of music, it is possible to transfer music by digital means. Selling music via the internet has several advantages. First, it eliminates the need to transport music physically to retailers. The consumer simply logs in to a site such as eBay or iTunes and buys music. It is very easy and convenient to pay for music online using one of the many online money vendors.
The most popular vendor is PayPal, but a number of competitors exist. Sales from the internet cut out a number of intermediaries from the music supply chain. It is possible for a musician to pay studio time to record their music, and to make sales online without passing through a record label. The only copy the musician will need is the master copy of the music from the studio. After that, it is theoretically possible to sell millions of copies of the music at no additional cost, or the need to make physical copies. This method of sales is becoming more attractive even for record labels because it reduces their distribution costs by a very large margin. The final means through which musicians commercialise their music is by licensing. This refers to selling rights to the music, in whole or in part to a third party for their own use.
Since music is an intellectual property, copyright laws protect the composers and the musicians by outlawing the use of the music without the consent of the musician. The demand for licensing will increase as more and more people selling products online and advertising products through mass broadcast develop the need to piggyback their advertising messages on the music of popular musicians. Clients for licensing include moviemakers, advertising companies, video game makers and producers of television programs. Some musicians have successfully developed merchandises from their music brand.
The idea behind making products unrelated to music comes from the realization that a fan base is also a market niche. Developing products that can help fans to identify more with the brand makes the fans feel more attached to the musician. The products that make successful merchandises are fashion items such as shoes, clothes, armlets, caps, bracelets, necklaces and T-shirts among others. It is feasible to produce perfumes, cosmetics and beauty products as a means of commercializing music. The basis of their success is the strength of the musical brand they represent, and the loyalty their fans have to them.
The music industry has been on the receiving end of both the positive and negative consequences of technological growth. In fact, music makes for a very viable subject when it comes to the study of the impact of technology in the modern world. As music becomes more and more reliant on technology for production and distribution, it is clear that the most significant challenges the industry faces are technology related. These challenges include piracy, influx of software alternatives to musical instruments, ease of file sharing and file transfer, and the death of the album as a measure of success in the music industry. Another problem related to technological developments is the creation and retention of a fan base. Piracy in music in its simplest terms refers to the production and sale of illegal copies of music.
It does not matter whether it is a single song or a complete album. Piracy is not new in the music industry. Its recognition as a problem came about with the emergence of the magnetic tapes. Magnetic tapes were easy to reproduce even at the domestic level. However, the real threat came from commercial piracy where people set up entire business systems that made counterfeit copies of music and sold them for profit. Often pirated copies of music had a lower quality compared to the originals hence the market put up some form of resistance against pirated music. With the advent of digital technologies, it is almost impossible to detect a pirated copy of music from an original one by listening to it. There are also concert promoters and agents, entertainment legal representatives, musical device producers, among others.
The term cultural industry refers to a range of establishments that generate, …. Music Industry as a Cultural Industry Report Read More ». Rani Singam is a famous vocalist in Asia and one of the most respected jazz singers. Her first album which was recorded in Los Angeles with Jeremy Monteiro as the producer is found in many places in the US and Asia. According to the US Jazz Newsletter of , the album scored 4 4. The recording …. Rani Singam Thrills her Fans in a Memorable Concert Essay Article Read More ». Introduction The Motown Record Label is widely considered as an important milestone in the record label industry since it was able to successfully create racial integration of popular music at a time when race segregation was still a prominent aspect of American society.
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From the early 20th century, people have listened to music using a record player device, i. the music is recorded first. Improvements in technology led to the design of the cassette tape, followed by vinyl discs and finally Compact Disc CD. Modern technology has made it possible to store music in flash memory devices. Advancements …. The Future of Music Production Analytical Essay Read More ». John Rutter was brought into this world in London, a city in which he lived in the upper level of a bar for most of his childhood. John Rutter, The Choral Composer Read More ». Singer discusses in detail how poverty and warfare have created a big wide variety of refugees that require millions just to keep them alive.
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