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Custom essays service Is convalescent that there are plenty of ensuring companies out there unfortunately to take on your private but not all of them can review you with more-quality months all the selected. We understand the constraints they face, and that is why we strive to provide perks that favor our clients. Milestones refer to the desired procedure of how the business operations will be conducted. The purpose behind this is to keep reminding ourselves that what needs to be done according to the plan. This shows a brief overview of the upcoming tasks and the days assigned to completion of each task Hiebing, Roman, Cooper. The tasks which are to be set as the milestones are listed below:. For this purpose, we will rely on personal one-to-one interactions with our target market.
Salespersons shall get in touch with the prospective customers. They shall be informed about the uniqueness of a self-designed outfit. They will know about the possible outcomes of getting a tailor-made clothing item which has been specially designed to fit their needs. This will be done to build up local and national public relationships. They will be targeted directly towards their target market. New customers may like to try out a self-designed outfit in a reduced price package. People can make online orders by mentioning their instructions clearly. Size, color and style specifications should be explained. It is important for any business entity to completely assess the pros and cons before starting up a new venture.
Similarly, in the case of our boutique it is important to conduct a SWOT analysis. A SWOT analysis is conducted to have an insight about the possible strengths and weaknesses which the business entity may have in its internal environment. It also discusses the expected opportunities and threats that the business may face due to its external environment. It may include many factors such as socio-economic, political, legal and other environmental factors Bruce, Margaret, Moore, Birtwistle. Strengths Our clothes are known as chic and stylish because of the unique designs. Variations in style, color and design makes it impossible for a repeated outfit.
Each item is unique in its own aspect. The inspirations behind these clothing items may vary from person to person. We are offering a facility of an in-house stylist who will help the customers to decide what suits them, which color boosts up their mood and which style of cut makes them look slimmer. This is due to the reason that when a standardized clothing item is being produced in a bulk quantity, it is less costly so it does not cost much. In our boutique, each customer is treated like a special one. When an order for customized clothing item is received, there are special preparations done to fulfill the instructions. With the passage of time, there is a chance for our boutique to flourish rapidly.
For this purpose of boutique extension, we should move on to expand our business operations online. A website should be developed to gain a large number of customers from other cities and countries. This may result in more profitability by expanding services into other countries as well. As our team has young blooded group of stylists and designers, it will facilitate in designing clothes for their customers according to the fashion adaptations Hiebing, Roman, Cooper. Some of the major threats to our business would be that our present customers may switch to some other competitive boutique. Secondly, the overall global economic crisis is affecting many countries economy. Besides this, the competitors who already have a great international presence are more likely to be successful.
The market entry mode is important for the success of the whole business plan. A successful entry mode enables the company to reach out the target market in a perfect way Hart, Cathy, Doherty, Chadwick. The selected entry modes for the boutique are discussed below:. A state of the art retail outlet will be opened for the boutique which will enable customers to come and interact with the helping staff. The customers will have direct approach to the design personnel where they will be able to suggest their own designs. The design personnel will guide them through the trending fashions, colors, textures and the dressing accessories.
Then after the design, the customers will be able to select the fabric, embroidery and other add-ons. After that a tailor will take the measurements and they will be notified about the price and the delivery date. This whole procedure will involve interaction of customer with the staff at each step, making this store more interactive than the traditional ones. The interior in of the boutique will have discreet outlook. However, in pursuit of creating a discreet outlook the traditional concepts will not be ignored. It will be accommodating and warm as well. The space will be managed appropriately.
The dressing rooms will be decorated with wood doors so that the privacy of the customers is not compromised. The more focus will be on classy interiors decorated with wood to give a classy and stylish look. The stores will have separate sitting areas for coming along friends to sit and wait Hiebing, Roman, Cooper. The company will also exploit the advantage of the dot com revolution. The customer today is very busy and turns towards their computers to search, gather information and purchase their daily living products. Customers want facilitation while sitting in their own homes, offices and while traveling. This is huge opportunity for the businesses as it opens them to more and more potential customers beyond the geographical boundaries. The customers are becoming more and more prone to the internet revolution and it is becoming their instinct to turn to computers for the informational purposes.
If the information flow from a business is proper, it leads to the sales. However, there are still some problems associated with the electronic marketing. The website will also serve the informational purpose for the visitors. It will be also taking orders for the returning and new customers. The privacy of the customers at the website will be managed through secure user logins. The boutique plans to launch the website with the official launch of the business. There are short term and long term plans for the electronic business as well. The plans for the first year of operation include the search engine optimization, online advertisements and maintaining online customer databases. In the long run stylish cuts aspire to develop editorial content for the website along with introducing customization facility on the website using interactive java and flash tools Simová, Jozefína.
The basic principle followed in creating the website will be that customers are facilitated, and are provided with all information they need. The website will give information about the basic services of the business, a contact page and an interactive store front. The editorial content will be guiding thorough the fashion industry trends, newest arrivals, their utility and innovative dressing ideas about different occasions. The additional services provided by the website will be the reservation forms, shopping appointments, workshops, request for closet assessment and expert opinion on dress code.
The website will also depict the brand personality and identity of the Stylish Cuts. In this way, it will also help in positioning of the brand. The names of the products and product lines will depict the style, about and concept of the boutique. The purpose of online website is to provide all the information that is necessary to articulate online and offline sales at the store Hart, Cathy, Doherty, Chadwick. The boutique is operating in Los Angeles. LA is famous for the film companies and has an influence of Hollywood as well. The e-strategy of Stylish Cuts will be mainly focused on the celebrity endorsement. The boutique will fully utilize the opportunity of being circled by the film companies and stars. However, Stylish Cuts will also not ignore the email marketing strategy. The company will stick to the perspective of customer privacy.
The customer data will be secured by all possible means, and it will be ensured that the customer may not get bombarded with extra emails. It will be made possible that each customer at data base gets no more than 2 emails monthly. Excessive emails will be considered as spamming and will reduce the effectiveness of the marketing program Hiebing, Roman, Cooper. The email marketing strategy and word of mouth have shown outstanding results in case of retail businesses. Therefore, these strategies will not be ignored by the Stylish Cuts and will be incorporated into the marketing plan from very start of the business operations.
It is evident from different researches that mostly customers turn to the websites for the purpose of information. The strategy of the Stylish Cuts is to provide as much information to the potential customers that it holds their interest as well as generating sales. The website will be advertised by traditional media as well as online advertising at different blogs and websites. The other efforts for this purpose will include emails, receipts, in-store advertisement, magazine advertisements and word-of-mouth. According to researches it is evident that television commercials, advertisements of print and other media trigger the need of information about the product.
The customer then turns to the internet for more and more information. It creates an interest and quest to know about the product. If the information flow is proper and customer queries are satisfied then the chances of purchase increase. Most of the times, customers love to hear the comments of other users about the product. The reviews of other consumers act as social guarantees and they are most important in strengthening the decision of purchase. The reviews coming from the other customers are considered as unbiased, and are trusted by the customers. Therefore, the value of word-of-mouth can never be undermined. Moreover, websites act as a source of testimonial. The other customers can share their positive feedbacks on the website which leads to the purchase decision of many other visiting customers Bruce, Margaret, Moore, Birtwistle.
The web development will lead to additional costs, and finance will be needed to cover these costs. The company will need dedicated designers and web developers. All these services will be outsourced to external service providers. However, extra cost will be incurred on this outsourcing. A summary of incurring costs on web development are given below:. These changes will include the photos, dress designs and new product arrivals. All these expenses will be part of marketing and promotional costs Simová, Jozefína. The profile of the customers of the Stylish Cuts is discussed below: Customer Profile The primary customers of the Stylish Cuts are working men and women with a net household income of more than hundred thousand dollars yearly Too, Leanne, Souchon, Thirkell.
Therefore, spend a lot on. The shopping behavior of the target customer is given below: - Shops at boutiques and fashion stores like Banana Republic etc. The customer conversion in new businesses is low. The conversion calls for the number of visitors to a store or website actually turning into customers by making purchases. The conversion rate for online websites is even low due to trust issues involved in the online business. The Stylish Cut aspires to achieve a conversion rate of 10 percent by relying on advertisement and promotion efforts. This conversion rate will be achieved in first year of operation.
It will go on increasing and will reach at 30 percent by the end of fifth year of operations. The information flow between the customers and the company increases the customer conversion rate. Therefore, the company will try to disseminate all the possible information for converting potential customers into returning customers Simová, Jozefína. The store will remain open on all the working days for 12 hours. The operational time during week days will be 11A. However at weekends and local holidays the closing time will be 2 in the morning. The weekends and holidays are possibilities of increased customer influx as the office going people are free in these times Bruce, Margaret, Moore, Birtwistle. According to Local Marketing Profile there are currently more than boutiques working in the region and only are offering customized clothing.
It is assumed that these sales will grow by 5 percent annually. The staff working at the store is a direct contact between the company and the customer. The behavior of the staff to the customer will affect the customer conversion as well as the repeat purchase behavior of the customer. Therefore, dedicated training efforts will be carried out for the staff working at the store. Moreover, a telecommunication team will be performing the job of taking orders from the customers. This team will also serve the purpose of CRM, customer facilitation, queries and complaints. A separate CRM department will also be in place dealing with the customer complaints and returns of the products.
There will be a clear cut policy regarding product returns so that dissatisfied customers can return the products to ensure their trust in the boutique Hart, Cathy, Doherty, Chadwick. A written marketing plan is a must for boutique. It gives direction to the marketing efforts at every instance and helps to achieve the set goals. The marketing plan creates a value for the efforts put. After considering the customer needs the marketing and sales goals are defined. The goals are very important before putting any effort into the marketing of a brand. The sales strategy is discussed and it has been ensured that quality does not get affected by the decision of increasing sales on yearly basis. The customers are defined along with the customer conversion rate and business hours. All these things are vital in performing marketing activities of the firm.
International retail marketing: a case study approach. Routledge, The successful marketing plan. Souchon, and Peter C. We accept sample papers from students via the submission form. If this essay belongs to you and you no longer want us to display it, you can put a claim on it and we will remove it. Just fill out the removal request form with all necessary details, such as page location and some verification of you being a true owner. Please note that we cannot guarantee that unsubstantiated claims will be satisfied. Note: this sample is kindly provided by a student like you, use it only as a guidance.
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